Programme

BA Communication Studies

The very existence of the human society is hinged on communication. It remains the single most useful branch of life, driving the very survival of mankind, as well as other institutions like religion, economics, business, politics among others. As the world becomes increasingly globalised and sophisticated, there is the need to understand both the traditional and modern methods of communication. The programme thus seeks to develop the skills of students to professionally conduct the art of communication in a way that positively impacts society, business and humanity in general. With Africa’s fast growing media industry and the increasing importance corporate entities are beginning to attach to the need for good relations with customers, the programme seeks to train students to be able to serve as that crucial link between the corporate entities and their publics.
The programme tutors students in how to apply oral, visual, audio, written and other modern methods of communication to feed the ever growing information hungry populace. Various areas of interest including media practice, public relations, political communication and advertising are taught as part of the programme. The programme has the objective of training the next most innovative batch of communication professionals, imbibing in them creative skills, imaginative abilities, and innovative thinking to be able to take the art of communication to the next level.
Prospects:
Across the world, the necessity for the use of professionally trained communicators is becoming more imperative than ever. With a large percentage of the populace moving into the literate bracket across the developing world, the job of communication is no longer being left to those who can talk loudest, but people who have been trained to appreciate the art of effective communication. Professionally trained communicators are now some of the most sought after group of professionals to fill the potholes of communication gaps that have existed in the corporate world over the years, and that is the kind of professionals the programme seeks to churn out.
You can find jobs in the following areas:

  • Journalist with both print and electronic media
  • Communications Officer of corporate firms
  • Public Relations Department of Ministries, Departments and Agencies
  • Television/Radio/Event host/hostess
  • Writer of novels/books/movie scripts
  • Research officers in corporate firms
  • Publicists for celebrities and famous persons.

Admission Requirements: 

Basic Entry Requirements:
The Minimum Admission Requirement into the University of Cape Coast for WASSCE applicants is aggregate 36. For SSSCE applicants, the minimum requirement is aggregate 24. Applicants must have passes in six (6) subjects with overall aggregate of 36/24 at the WASSCE/SSSCE level respectively. Three of the six subjects must be core subjects: English Language, Mathematics and Integrated Science or Social Studies.
For purposes of admission, a pass in
(i) WASSCE means Grade: A1-C6
(ii) SSSCE means Grade: A-D.
In addition to the above, applicants must satisfy requirements as indicated below:
Applicants must have passes in at least two (2) elective Arts subjects; French, Ghanaian Language (Akan/Ewe/Dagare/Ga), Literature in English, Religious Studies, Government/History.
Applicant must have a pass in Literature in English not below grade C5.